A barrage of complaints has forced American television network NBC to drop a Nike advert featuring a female Olympic athlete being chased by a hooded man with a chainsaw.
The advert, for Nike sports shoes, features the American 1500m runner, Suzy Favor Hamilton, spotting a man in a hockey mask about to attack her with a chainsaw. However, she runs off and maintains such a strong pace that the attacker collapses wheezing with exhaustion.
A caption at the end of the ad says: "Why sport? You'll live longer."
And yet this has been decried by a bunch of namby-pambies who seem to believe that this will compel men to dress up as 80's horror icons and chase women with excessively large and/or sharp garden tools.
NBC says it has received "adverse audience reaction" and has therefore dropped the advert.
It's An Outrage!!
Surely the VERY OBVIOUS point of the advert is that, by taking part in sport (as long as you have the appropriate footwear of course...) you can pretty much beat anything. Shouldn't that be congratulated for championing the cause of women? Or is that something that dullards just can't see??
We do not need to be protected from every image we see, as most of us have brains enough to tell the difference between a humourous advert aimed at selling fancy pumps and a rallying cry to maim another human being.
Nike's complimentary advert showing an Olympic cyclist, Lance Armstrong, resuscitating a collapsed circus elephant, along with the slogan: "Why sport? Healthy lungs." is still running.
Look out - here come the animal rights loonies to change all that!!
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