Stupid Pepsi Cinema Advert

There's a really stupid advert at my local cinema which has been running for the last few months, advertising Pepsi.

It shows two improbably good looking college guys in a loft apartment messing with all sorts of computers, lasers and high tech gadgets.

They are seemingly able to 'pixelise' themselves, that is, change their solid bodies into computer hologram thingies.

They discover this 'cool' ability by sweeping their arms through columns inside their building, then decide to go on a full road test of their new found talent.

This includes;

• jumping through the floor to the apartment below (landing on the bed of a beautiful woman),
  

• jumping out of the wall of the building into a car full of gangsters,
  
• jumping out of there into the road,
  
• having another car (and it's driver) drive right through them,
  
• pushing their heads through the wall of a lingerie store,
  
• rushing through two bouncers into a nightclub,

before finally making their weary way home.

However, to their utter dismay, when they get there they find they can't pick up the cans of Pepsi they left before embarking on their strange and wonderful journey.

It's An Outrage!!

I almost don't know where to start with pulling this ad to pieces, but I'll try!

• how is it that they can jump through their own floor but are stopped by a bed, instead of plummeting to the earth's core (and possibly straight through to the other side of the planet)??

• as above, but the road also stops them after they leap off the bed and through a wall

• as above, but how come they have the ability to stand up at all, anywhere??

• they go straight from broad daylight into a heaving nightclub, then straight back out into broad daylight

• when they get back, even if they could pick up and try to drink the Pepsi, wouldn't they just be pouring it on the floor?

• as above but with food? Wouldn't they starve to death?

Add to this that their biggest disappointment is not the possibility of any of the above happening at any given time, but the fact that they can't drink on over-sweet, tooth rotting, carbonated blend of vegetable extracts, and I find it hard to be 'sold to' by this particular advert.

But nice try - certainly better than the Spice Girls in Pepsi dresses...